CSW News Scott F. McFadden, Ph.D. President CSW Corporate Solutions LLC |
November 2008 Custom branded items provide a connecton with your customers.
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I remember a visit to a Dallas area business a couple of summers ago. I walked up the steps to the front door on a scorching afternoon and a salesman greeted me with, "You look like you could use a cold drink." He proceeded to lift a bottle of water branded with the company's name from an ice chest a few feet away. What a great introduction. Why did the salesperson's attitude make a favorable impression? Instead of immediately trying to show a product or make a sale the salesperson made a connection with me by solving an immediate need. That was the fourth automobile dealership I had visited that day and the only one that provided a drink on a hot afternoon. An hour later I bought a truck and I still remember the company's logo on the water bottle. Take a look at customer contact points for your business and where a refreshing bottle of custom labeled water might catch your customer's attention and set you apart from the competition. Your business likely has promotion items that carry your company’s logo. Custom branded items provide a connection with your customers. CSW Customer Service, LLC now offers a wide range of promotion items at www.henyadirect.com. You may search our product catalog by keyword, category, pricepoint or specific need. Browse a category or simply enter a specific product in the search area. Many of our available items are not listed in the category section. One example is pens. Enter pens in the search area and you have a huge selection from which to choose. www.henyadirect.com is the go to source to find that special custom promotion item for your business.
CSW Promotion Idea: Lanyards - for office security or company promotion
With hightened security, lanyards are now an office staple.
CSW has personalized training, marketing and promotion solutions to help your business move satisfied customers to loyal customers and increased profits.
Think of CSW as your partner for developing customer loyalty in a competitive marketplace. Many "loyalty" programs offered today assume a satisfied customer is also loyal. Don't confuse satisfaction with loyalty. A satisfied customer may be a one-time sale and may never return to your business while a loyal customer considers your business the solution to their need. Loyal customers return multiple times and make multiple purchases. One key to developing loyalty is making an emotional connection with your customer. I hope you find the article at the link below informative and beneficial to your business. "One Step Beyond" first appeared in the June 2007 edition of Fixed Ops magazine. CSW partners with companies to provide the "extra" that works to increase customer loyalty.
For additional information, call Scott McFadden at (214)808-1477 or Email:sfmcfadden@cswcorp.com. Scott has twenty-eight years business experience including teaching at the university and medical school level, scientific research and peer review published, financial services management, credit union board of directors, and brokerage ownership. He is president of CSW Corporate Solutions LLC.
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